What are we going to do different in 2010? A New Year’s Resolution idea.
Quota going up? Of course it is. Does every year, right? So what are we going to change in the new year to reduce the need to just work harder to accomplish more in the new year?
For most of the country (and world for that matter) will still find targets reluctant to spend money and take risks. Therefore traditional lead generation activities will still be struggling to supply us with enough easier targets to call in 2010. Networking and/or referrals in most B2B environments don’t supply us with enough either. The only other choice is to cold call. But even that’s not the point I want to make.
We are believers in addressing both the efficiency and effectiveness of the appointment making process. I work hard, but I’m not interested in working any harder than I have to. I brag all the time on our customers making twice the number of prospecting calls in the same amount of time as they did before implementing our solution. But we also have customers that are pleased to make the same number of calls in half the time they used to. So regardless of which camp we fall, January is a great time to address how we’re going to get more efficient and effective in the new year.
Our typical customer will pay for the investment in our Prospector’s Academy™ in less than one buying cycle. Give us a call. We don’t bite!
Caponi Performance Group and Contact Science jointly market the telephone prospecting and cold calling solution called The Prospector’s Academy™ under the brand name Coldcalling101. It is the only comprehensive solution to solving the biggest barrier to success in most selling organizations – the inability to secure enough Initial Appointments to begin the selling process. We accomplish that through simultaneously addressing both the efficiency and effectiveness of the process. We can be reached at 214 483-5800 or at barry@coldcalling101.com.
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