Top Ten Biggest Mistakes Cold Callers Make on the Phone – Mistake #9
Mistake #9 – Not letting the suspect know when this attempt is the last
Many participants in The Formula’s workshops say is that no one returns voicemails anyway, so why bother leaving them? Well, here’s the biggest reason of them all to do so!
Our methodology includes the practice of leaving voicemails and we’ve talked about the many advantages of doing so in these Blogs over the past year-and-a-half, so I won’t repeat them all here. But think about this for a moment.
We’ve invested (hopefully) a lot of time developing the value propositions we want our suspects to hear regarding why they should meet with us. Why? Because we know that there are people out there that are in the market for what we sell when we call. So we know that we’ll hit suspects that do want to talk with us from time to time, right?
One of the two ground rules of cold calling, though, is that we are interrupting people when we call them, which means we must acknowledge that they’re busy doing something when we call – even if they are in the market for our solution when we call. If we do not inform them that this is the last time we will call for a while, they may not call back assuming (incorrectly) that we’ll try again later.
Leave a Reply