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Top Ten Biggest Mistakes Cold Callers Make on the Phone – Mistake #8

December 3rd, 2008 by Barry Caponi

 

Mistake #8 – When leaving voicemails, not saying our phone number s-l-o-w-l-y and repeating it
 
As Andy Rooney might whine, “Have you ever gotten a voicemail with a telephone number left so rapidly that you had to listen to it multiple times before you got the whole number?” Well, I have and I know you have as well because it is all too common. 
 
You know what I do with those voicemails? If I can’t get the number after the second attempt, I delete it. And, heck, I think every cold call to me is a prospect, so I’ve got an incentive to listen. Trust me; the rest of the world is not so kind. 
 
In our workshops on The Formula, we will sometimes actually role play the leaving of voicemails. What we hear a lot in those role plays is nervousness. That nervousness generally represents itself in speed. Slow down a little bit. If you think your voicemail is too long, then it is. Work on shortening it, but make sure you leave your number twice and say it s-l-o-w-l-y.
 
By the way, if you think because you’re leaving it from a land line to a land line you needn’t repeat it, think about this. How often do we retrieve our office voicemails with our cell phone? Ever had one of those clicks happen which causes you to have to listen to the whole message again? Leave your number twice and say it s-l-o-w-l-y.

 

One Response to “Top Ten Biggest Mistakes Cold Callers Make on the Phone – Mistake #8”

  1. What not to do in a voicemail when cold calling. » Says:
    July 14th, 2010 at 8:26 pm

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