The value of a ‘Call Block’ – making a bunch of calls together
We at Coldcalling101 recommend that cold calls be done in a planned manner. Today’s blog explains why.
We’ve said before that we should schedule time on our calendars to make calls each week before we put any other controllable dates on our calendars. Here’s why
1. If we try to ‘fit them in’ between other things, they never get done, and if we’re honest with ourselves, we know it.
2. Once into a Call Block, we get smoother and smoother with every call. Once on a roll, our effectiveness goes up. So schedule a long enough Call Block to allow that to happen. We suggest 45 minutes to an hour. If we call longer than an hour (that’s good too if we have to) take a break so we don’t start sounding rote.
3. If we’re having success in a Call Block, do keep calling. It’s fun and exciting when that happens, so take advantage of it.
4. If we’re taking the ‘Collar’ as they say in baseball (zero for all attempts), take a break for a few minutes. Get away from the phone and do something else for a few minutes. BUT, we’ve still got to make the calls. It’s all about the law of averages. Some Call Blocks are better than others and I have no idea why!
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