The most powerful technique of The Formula is called the Bridge Question. This concept is what differentiates us from any other appointment setting process. It accomplishes two objectives:

· Bridges us back into control of the conversation after the
suspect asks a question;

· Provides us the ability to Bridge from the suspect’s Conditioned Knee Jerk Response into a short conversation providing a platform to expand on our value proposition and qualify a bit before we ask for the appointment again. It will also reduce no shows and cancellations.