It is taking more dials per sale in 2009 – have you adjusted your goals?
2009 is a tougher market to sell into. Have you adjusted your cold calling goals to reflect the difference?
If you are a regular reader of this blog, then you know we’re a believer in metrics based selling. Can you answer the following questions about your environment?
- How much time do we need to set aside each week to set Initial Appointments to get a buying cycle started?
- How many dials does it take to get through to a decision maker we wish to meet with?
- How many of those conversations turn into appointments?
- How many of those Initial Appointments become sales?
What we’re hearing from our customers is that people are buying. It is just more difficult to find those that are.
Have you adjusted your goals? (If you’d like a free calculator to help determine what are the right goals and ratios for you, send us an email and we’ll send it right out.)


June 1st, 2009 at 1:06 pm
Can you pls send me your free calculator?
June 13th, 2009 at 6:00 pm
Hi, gr8 post thanks for posting. Information is useful!
June 16th, 2009 at 1:41 am
I have been looking looking around for this kind of information. Will you post some more in future? I’ll be grateful if you will.
October 25th, 2010 at 1:25 am
a very great writeup by you looking forward to come back more very soon.
October 30th, 2010 at 1:59 am
You you could change the page title Lead Generation, Prospecting, Appointment Setting, Cold Calling Training – Cold Calling 101 | Cold Calling 101 to more suited for your subject you create. I loved the post yet.