Is my appointment setting script too long?
This one is an easy one. If you think it is, it is.
Okay, here’s a little more on the topic. Our introduction (of ourselves) includes what we call a 7 second commercial, so by definition it should be very short.
One of the reasons we suggest starting the purpose for the call with, “The reason I was calling you today is…”, is just in case we are a little long, we’re signaling to the target that we’re getting right to the point. Most will let us continue.
The operative question to ask yourself is, “Do I think it is too long?” Are you getting nervous while continuing to talk? If you are, it’s too long.
Caponi Performance Group and Contact Science jointly market the telephone prospecting and cold calling solution called The Prospector’s Academy™. It is the only comprehensive solution to solving the biggest barrier to success in most selling organizations – the inability to secure enough Initial Appointments to begin the selling process. We accomplish that through simultaneously addressing both the efficiency and effectiveness of the process. We can be reached at 214 483-5800 or at barry@coldcalling101.com.
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