Good times are on their way back. Are you investing now to leverage?
According to the Wall Street Journal: An analysis of 600 companies in the 1981-1982 recession found companies which maintained or increased their marketing expenditures during this slow period averaged new sales growth of 275% between 1981-1985. Companies which cut back on their marketing averaged just 19% sales growth during the same period.
The government says we’re beginning to come out of the recession (if you can believe the government on anything). 2010 may not be a boom year, but it should be better than 2009. What are you doing to prepare yourself for the coming good times?
Caponi Performance Group and Contact Science jointly market the telephone prospecting and cold calling solution called The Prospector’s Academy™ under the brand name Coldcalling101. It is the only comprehensive solution to solving the biggest barrier to success in most selling organizations – the inability to secure enough Initial Appointments to begin the selling process. We accomplish that through simultaneously addressing both the efficiency and effectiveness of the process. We can be reached at 214 483-5800 or at barry@coldcalling101.com.
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