Why we should not take a non-response to a cold call voicemail personally.
Sales people many times get down when their appointment setting success rate falls. For instance, we tend to take it personally when our targets do not call us back. After all, we have this really great widget that will turn their lives around, right!
The obvious answer is that if someone is going to call us back, it will not be because of our sparkling personality, it will be because of the value of our message. If that’s the case, it stands to reason that when they don’t call us back, it is also because they don’t like us.
Remember, even our happiest customers do not always call us back. That’s because they don’t look upon what we supply as their top priority when we call them. Although we may get a bit nervous when we don’t hear from them right away, we don’t take the non-responsiveness personally; we just pick up the phone and try again.
Think of that the next time a target isn’t returning a call. Smile into your cold calling mirror and try again. Remember there is a cumulative effect to the calls we make if we’re leaving well thought out messages.
Caponi Performance Group and Contact Science jointly market the telephone prospecting and cold calling solution called The Prospector’s Academy™. It is the only comprehensive solution to solving the biggest barrier to success in most selling organizations – the inability to secure enough Initial Appointments to begin the selling process. We accomplish that through simultaneously addressing both the efficiency and effectiveness of the process. We can be reached at 214 483-5800 or at barry@coldcalling101.com.
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