What to do if our target hangs up on us on a cold call.
Depending on the area of the country, the level you’re calling into and what you say (remember – they don’t think they need us when we first call), some of us experience the target hanging up on us when making appointment setting calls. So what to do when that happens?
If they abruptly hang-up without saying goodbye, call back and reintroduce yourself and say, “I’m sorry, I think we got disconnected a minute ago and although I really don’t want to be a pest I’m persistent because many of our current customers weren’t interested either until they heard how we had _____________ (benefit statement of how you’ve helped others) ,. I’m just curious…” and ask your Bridge Question.
If they hang up on you again, either try them back in 60 – 90 days (maybe they were just having a bad day) or find someone else to contact within the organization (if it is a target you’d still like to penetrate).
Caponi Performance Group and Contact Science jointly market the telephone prospecting and cold calling solution called The Prospector’s Academy™. It is the only comprehensive solution to solving the biggest barrier to success in most selling organizations – the inability to secure enough Initial Appointments to begin the selling process. We accomplish that through simultaneously addressing both the efficiency and effectiveness of the process. We can be reached at 214 483-5800 or at barry@coldcalling101.com.
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