The Reason for the Meeting Doesn’t Need to be Perfect
When creating a ‘Reason for the Call’ for a cold calling script, many of our Coldcalling101 students are concerned about making sure that they’ve picked exactly the right one that refers to exactly what they want to sell. This can be a significant challenge if we’ve got a lot of solutions to choose from. Here’s a tip to help to choose.
Choose the one (reason for the call) that will provide the easiest path to the Initial Appointment, not necessarily what is sold most often. We can all tell stories of how we helped customers when they originally didn’t think we could. The goal is the conversation itself (Initial Appointment), not a particular topic.
Remember, when they agree to the Initial Appointment, they’ve agreed to an open conversation with us, not to purchase what you lead with. Just don’t abuse it.
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