Top Ten Biggest Mistakes Cold Callers Make on the Phone – Mistake #7
Mistake #7 – Not leaving voicemails, or leaving long winded ones
The advertising industry says that it takes seven touches for someone to even remember our name, so why waste the effort involved in making the call and not leave a message?
Think of it as personal advertising. So what if they don’t return this particular call. They don’t always call when they see one of your ads, do they? And what better way to leave a message that should mean something to this particular target? It’s better than advertising.
If that’s not enough of a reason for you, think about this. When we make a call to someone, most of the time investment has already been spent. You’ve had to review your list of targets to call, determine who will be called, where are you in the process with this particular target, dial the phone, get through the phone tree, etc. What’s another 10 seconds? (You’re messages aren’t any longer than that are they?
Leave well thought out, concise voicemails and if you’ve got the automation to do it efficiently, send a coordinated email.
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